Why every girl needs a Dragon: The Art of Social Storytelling


“There’s no doubt that we’re moving into a new age of media, and the days when a writer could just write his books and have them published and never interact with the public are gone.” – George R.R. Martin

I confess it. I  am addicted to Game of Thrones. I’ve read all the books, seen every HBO episode … worse still, I’m going to be bold here and out myself as a bona fide geek.  I love science fiction, I get the jokes on Big Bang Theory and I can even say a Klingon word or two.

I have a dog called ‘Merlin’ and own every Stargate and Sanctuary episode ever made. Ever.

So when the first episode of ‘Game of Thrones’ season 3 hits the iTunes store on April 1 (I already have my season pass) I will be downloading it at warp speed and enjoying another hot date with my chaise lounge and Apple TV. It’s a feast for a single maiden’s eyes: Kings, Lords and Knights, and Jason Momoa as Khal Drogo. Unfortunately for us (and him) his character died in early on, but his young wife Khalessi (Daenerys Targaryen played by actress Emilia Clarke) soon became the focus of my attention in the series: and no, although she’s an exceptionally beautiful woman,  it’s her dragons I’m captivated by.

What a girl could do with a dragon!

No more peak hour traffic!

But then … where does one park your dragon?

And what if he gets hungry during the day? Public liability insurance could be an issue …

My dragon would be socially savvy with his own Twitter feed, Facebook Page and Google hangout. He’d be rocking it on Instagram, shooting straight to Vine and checking in via FourSquare. Twitter would buzz with #DragonSightings and with any luck, less regular occurrences of #DragonJustAte @SomeUnfortunatePerson …

His YouTube channel would entertain; GoPro would have to make a flame and heat proof dragon-harness and housing especially for him. He’d have his own line of beers and barbeques. Modern day minstrels on MySpace may even write songs about his adventures in the city, and misadventures in the country.

There would be a Dragon-Tracker App; and an online gamified learning platform to educate others on the nuances of dragonology. His blog would be an insight into the human-dragon dynamic. His website a portfolio of his work in sustainability and survivability (yours). He’d become a thought leader in product placement and aerial advertising.

With a global social audience, savvy digital citizenship and a well defined online footprint, his influence will know no bounds. He can be the catalyst that enacts social change, champions social connectivity and advocates for social accessibility. His mission is shared. His objective is not Big, it’s Great. People will remember him for years to come and marvel at his social ingenuity.

There are no rules. There are no limitations.  Imagine your product’s story coming to life via social media …

Aren’t stories so much more exciting when there are dragons involved!


Update: 27 May 2013 = A special thanks to Anna-Maria for this precious gift! In the immortal words of Sheldon Cooper: “I’m never taking it out of the box!”


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Categories: Dragon, Facebook, Google, Nicole Matejic, Online PR, Public Relations, Social Identity, social media, social media marketing, social media monster, Social Media Monster Australia, Tweet revolution, Twitter, Twittersphere, Where Social Stories come to Life, Why every girl needs a Dragon: The Art of Social Storytelling, YouTube

Author:Nicole Matejic

Author of the book 'Social Media Rules of Engagement' and CEO of The Information Initiative and Info Ops HQ; find out more about Nicole at www.nicolematejic.com


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6 Comments on “Why every girl needs a Dragon: The Art of Social Storytelling”

  1. March 25, 2013 at 12:01 am #

    HBO gives Silicon Valley the royal treatment
    Hoping to boost its tech ties, HBO courts digerati with a showy ‘Game of Thrones’ rollout.


  2. Dionne Kasian-Lew
    March 25, 2013 at 12:57 pm #

    wow – original – engaging and funny! love the angle

  3. July 13, 2013 at 10:39 am #

    As FEATURED on Coping with Jane 10 May 2013 : http://www.copingwithjane.com/why-every-girl-needs-a-dragon/


  1. My Homepage - June 3, 2013

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