Archive | February, 2013

The #SocialFirefighter: the evolution of Crisis Communications

I often joke that I should have been a Fire Fighter; because all I seem to do is put out other people’s PR and Social Media bushfires. I hose down speculation, rumour and innuendo. I douse volumes of foam on poorly chosen words. I go postal,  fire-axe in hand, on corporately embarrassing photographs. I proactively […]

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