Social News

Off the Air: Communication paralysis as the US Government goes into Shutdown

With all Federal Government Departments in the United States standing down ‘non-essential’ staff, communications have ground to a halt. The Congressional stand-off – the first in 17 years and the first since the advent of social media; means that the biggest propaganda machine in the world has lost it’s voice at a time when communication […]

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Socialveillance: Social Media Marketing by Stealth

I have been having a romance with the internet since the days of dial-up.  Long before Facebook and MySpace, I was trawling the web with Netscape and marveling at the information innovation I was experiencing through the pings and bleeps of a standard phone line. As I write this blog, I’m sitting in an airline […]

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Socially active? Are you protecting yourself against STD’s? (Socially Transmitted Disasters)

Meet the new STD of 2013 : Socially Transmitted Disasters. Just like traditional STDs (Sexually Transmitted Diseases) they are spread by intimate unprotected encounters. Socially Transmitted Disasters are the nasties you can pick up from social media when you get intimate with the profiles and pages of people and brands. STDs – Socially Transmitted Disasters […]

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Everyone’s talking about Cyber Warfare while Social Warfare is flying under the radar

There has been a lot of pre-Federal budget noise about Cyber Warfare in Australia this month. The Australian Financial Review reported on 6 May 2013 that there were “1250 known attacks against government systems in the year to September 2012” and “Australia is developing controversial offensive cyber warfare capabilities to disrupt and destroy adversary networks…” […]

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Social Media as an Internal Catalyst for Change by cultivating Brand Ambassadorship

Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek. ~ Barack Obama Change … it’s inevitable. Change in the workplace is a well-known cause of stress to workforces. The rumour mill hits overdrive and […]

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Socially Savvy Internal Communications: If you can’t convince your own workforce, who can you convince?

How do you perceive the use of social media within your workplace? social media + employees (in the workplace²) = risk or social media + employees (in the workplace²) = opportunity Regardless of your personal view on social media, the reality is your workforce are using social media as part of their working day. If […]

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Why every girl needs a Dragon: The Art of Social Storytelling

“There’s no doubt that we’re moving into a new age of media, and the days when a writer could just write his books and have them published and never interact with the public are gone.” – George R.R. Martin I confess it. I  am addicted to Game of Thrones. I’ve read all the books, seen […]

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The Plan is to have a Plan; before you need a Plan.

Planning for risk is nothing new. We all know about risk. We’re taught from the moment we’re mobile not to touch hot stuff or play with sharp things. We’re reprimanded for throwing objects, running with scissors or swimming straight after a meal. As the days of climbing trees, eating ants and using the trampoline as […]

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The #SocialFirefighter: the evolution of Crisis Communications

I often joke that I should have been a Fire Fighter; because all I seem to do is put out other people’s PR and Social Media bushfires. I hose down speculation, rumour and innuendo. I douse volumes of foam on poorly chosen words. I go postal,  fire-axe in hand, on corporately embarrassing photographs. I proactively […]

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Social Propaganda in Modern Warfare

It is not enough now, to win the hearts and minds of the enemy. You must now also, firstly, win the social devotion of the global community. Psychological warfare (PSYOPS/PSYWAR) is not a new phenomena: messing with the minds of the enemy and influencing the ‘hearts and minds’ of occupied civilians has been part of […]

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Australia’s Political Game of Thrones: waging a Social War for the 7 Kingdoms

The usurper Rudd has claimed the Iron Throne – again,  in what has been a spectacular week in Australian Politics. As the ABC’s Richard Glover so aptly tweeted: If you’ve been sleeping off some fine arbour wine for the past week, here’s what happened: The White Walkers (the Liberal Party) were marching on the wall […]

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